Following ChatGPT domination of text, DALL-E domination of images, and Sora domination of video generation, OpenAI is also said to be planning to drop its final component of the multimodal product: a highly sophisticated, generative AI music-generating system.
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| (Image Credit: Justin Sullivan - Getty Images) |
It is not merely a new toy to hobbyists. It is believed that OpenAI is entering the fast-growing AI music market calculatedly, posing a direct challenge to the existing leaders, such as Suno and Udio. However, the most significant part of its strategy is not the speed; it is the unprecedented quality and most importantly the absence of gigantic legal traps that have hit its competitors today.
This is the interior examination of how OpenAI intends to redesign AI generation of music.
The Juilliard Factor: How to fix the problem of the AI Slop.
One of the frequent laments of professional composers in the growing AI music industry is that they are already faced with AI slop, or technically sound musical works but without structural sensitivity or emotive insight.
OpenAI is apparently committed to going directly over this quality curve in a peculiar partnership: it is stated that it is partnering with students of the highly respected Juilliard school to train its new music model.
Students of the globally acclaimed conservatory are reportedly scribbling musical scores so as to build quality training data. This is an intensive, human-supplied input, which will assist the AI model to gain an in-depth understanding of the basic mechanics of music such as structure, harmony, and emotional intent, rather than being taught only the statistical trend picked up by scraping the internet. This investment indicates that OpenAI is in the process of delivering an output that is up to professional standards in regard to accuracy and realism.
The Multimodal Endgame: Making it work with Sora.
The most interesting thing about this rumored tool to content creators is that it is likely to be integrated deeply with the existing platforms of OpenAI.
The best match is against Sora, the text-to-video generator of the company. At present, a creator who generates a video with the help of Sora has to resort to another service to design a sound, or a background music. With the introduction of a native music generator, OpenAI would be the first large company to provide high quality text, image, video, and music generation in one, continuous ecosystem.
Wireless, think of what it would be like to issue a single command: "Make a 30-second video commercial with a sunrise in the background, with an upbeat acoustic guitar song over it" and have both the high-waterside video and the royalty-free track that you had created sent to you in real-time. This use of utility is a smooth application created to ensure that the user is hooked to the OpenAI platform.
Functionally, the tool should be able to produce full compositions out of basic text prompts and behave in the same way DALL-E or Sora works. But sources also indicate that it will be doing high-end production, including the creation of custom instrumental accompaniment (such as a guitar backing) on an already existing vocal track uploaded by a user.
The Copyright Crucible: A Legal Shield Strategy.
The legal confusion is perhaps the greatest obstacle in the market of the AI music worth 2.8 billion dollars.
Rival companies such as Suno and Udio are also involved in multimillion-dollar lawsuits brought by large record companies, who claim that the startups had been conditioning their models on illegally copied and copyrighted music scraped off the internet. This is a weakness in the law that gives a headache to any large-scale business (such as an advertising agency or a production studio) which will require the use of AI music.
OpenAI is said to be attempting to apply an entirely new strategy. The company is also aggressively pursuing licensed data and negotiating with rights owners in order to acquire licensed and compensated access to music content. The combination of this approach and the careful human touch of Juilliard collaboration is supposed to create a better yet commercially safe and legally clean model.
Such an active approach to the licensing process might be the key to attracting valuable enterprise users that need a certain assurance that their content is royalty-safe to be distributed throughout the world.
Challenging the Titans
The launch of OpenAI is a precursor to a stiff competition. Suno has already shown enormous growth as it has been reported to have reached huge annual recurring revenues. Provided OpenAI manages to combine the viral availability of Suno with a more desirable level of musical sophistication (according to its special training regiment) then it may soon overtake the market.
Although it is unclear when that will be launched, the creation of a sophisticated, legally accountable AI music generator is one of the key signs in the future that the practice of creative AI tools is almost complete, and no modality will be left untouched by the generative boom.